Holly Skinner
Skinner Solutions

From decision paralysis to strategic clarity: Implementing systems and leadership practices that transformed team culture, increased profitability, and eliminated founder burnout.

Client
Holly Skinner, Founder
Skinner Solutions

Year
2024-2025

Industry
Healthcare Billing & Administration

Business Phase
6 person team | Established business

The Challenge:

The Situation

Holly was experiencing deep burnout and decision paralysis. As the CEO of an established healthcare billing company, she felt overwhelmed, ill-equipped to make data-informed decisions, and stuck dealing with ongoing team issues. She was too deep in the weeds to identify solutions, let alone implement them.

The Approach:

The Impact

  • Inability to show up confidently as CEO

  • Uncertain where to start or how to prioritize projects

  • Team issues creating dysfunction

  • Lack of data to make informed decisions

  • No clear path forward for business growth

Systems Implemented

We implemented comprehensive operational systems to create clarity and accountability:

  • L-10 Meeting Format for goal-setting and prioritization

  • Team Management Processes including improved hiring, training protocols, and SOP cleanup

  • Data Tracking Systems to enable informed decision-making

  • Strategic Planning Framework for sustainable growth without burnout

The Partnership

Working together as operational partners, we tackled challenges collaboratively—from day-to-day team issues to strategic pivots—ensuring Holly never felt alone in solving problems.

"Ashley has not only become a business support but a friend. I feel she truly cares about my success and we are able to collaborate together really well. Even when bad days happen, I'm no longer facing and solving them on my own."

— Holly Skinner, Founder & CEO

The Results:

Efficiency Gains

  • 4-8 hours/week reclaimed for strategic work

  • Leaner, more efficient team structure

  • Streamlined workflows and accountability

Financial Impact

  • 10% increase in profit

  • Data-driven decision-making capabilities

  • Strategic positioning for new service offerings

Leadership Transformation

  • Clarity on roles and growth direction

  • Renewed sense of passion and purpose

  • Confident CEO leadership

  • Significant reduction in stress and burnout

The Transformation:

From Burnout to Strategic Leadership

The team now consists of high-quality workers who understand expectations and are held accountable. Team members feel supported and seen, working together toward shared goals. Holly has transformed from a burned-out, overwhelmed CEO into a confident leader with clarity on her "why" and a strategic vision for growth—with an "Ashley life jacket" to ensure she never feels alone again.