You built your business before the baby. You're still running it like nothing changed.
COO-brained strategist for ambitious momsI’ve spent a decade building operations from the inside. Now I hand you the roadmap I wish someone had handed me.
How I help.
Most of the founders I work with aren't struggling because they're bad at business.
They're struggling because their operations were built before the baby, and nobody ever helped them rebuild for the life they're actually living now.
You're one person running both a business and a life. When only one of those gets real systems, the other quietly breaks first. I build for both, so neither one is holding the other up by accident.
I work with mom founders across three seasons. Where you are determines what you need from me.
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Pre-Baby Prep
Before the baby arrives, we build the systems, documentation, and team structure that let your business run without you. You go on leave, the business keeps going.
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The Re-entry
Coming back isn't the same as going back. We audit what's working, clear out what isn't, and rebuild around the life and business you have now.
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School-aged Season
More capacity, more opportunity to actually grow. We build the hiring frameworks and operational infrastructure to scale without recreating the chaos you finally just got out of.
Case Studies
Eric Thorsen, CEO
ThorTech Solutions
Implementation of EOS and people systems for a software consulting firm facing hiring bottlenecks, enabling CEO transition from day-to-day operations while scaling from $2.8M to $5M in 3 years.
Holly Skinner, CEO
Skinner Solutions
Transformation of team operations and leadership systems for a healthcare billing company struggling with burnout and decision paralysis, resulting in 10% profit increase and renewed CEO confidence.
Don’t just take my word for it…
“My team now is made up of high quality workers who know what is expected of them and are held accountable for their work. I think the team feels better supported and seen and it truly feels like we are all now working together towards the same goals.”
Holly Skinner, Skinner Solutions
"Ashley transformed our people systems and team operations, which enabled me, as the CEO, to pull back from the day-to-day and focus on growth and strategy. She managed our leadership team, HR, and recruiting processes while bringing fresh ideas that helped us scale."
Eric Thorsen, ThorTech Solutions
Let’s figure out what season you’re in.
Book a free 1:1 intro session.
A 30-minute conversation is usually enough to get clear on where you are and what support actually makes sense. I'll tell you honestly if it's not the right moment or if there's something you can tackle without me.
Grab my freebie: The Plate Check
A 10-minute framework to see what's actually on your plate, and what to do with it. No spam, just the sheet and a couple follow-ups.