Eric Thorsen
ThorTech Solutions

Breaking through the people bottleneck: How strategic operations and EOS implementation grew a consulting firm from $2.8M to $5M while freeing CEO to focus on strategy and growth.

Client
Eric Thorsen, Founder
ThorTech Solutions

Year
2017-2025

Industry
Software & IT Consulting

Business Phase
25 person team | Established business

The Challenge:

The Bottleneck

ThorTech Solutions faced a critical growth constraint: people and time are a consulting company's inventory, but their recruiting process was broken. The CEO was drowning in hiring struggles, wasting immense time on recruiting while trying to run a $2.8M company. What started as a need for better recruiting processes revealed a deeper operational challenge…the CEO was stuck in the weeds with no clear path to scale.

The Evolution:

The Impact

  • Immense frustration and wasted CEO time

  • Hiring struggles creating growth bottleneck

  • No systematic approach to building the team

  • CEO unable to focus on strategy and key relationships

  • Operational chaos preventing scale

From Recruiter to Strategic Operations Partner

What began as a recruiting engagement evolved into a comprehensive operational transformation. As ThorTech's needs became clear, the role expanded from recruiter to full COO and EOS Integrator, a testament to the power of embedded, iterative partnership.

The Systems We Built

We implemented the Entrepreneurial Operating System (EOS) across the entire organization, creating clarity, accountability, and systematic growth. This included:

  • Leadership Team Development - Building and managing the executive team to drive company vision

  • Process Documentation - Creating repeatable systems across departments

  • Team Structure - Building dedicated teams with clear ownership and accountability

  • Strategic Communication - Strengthening cross-functional collaboration and alignment

  • HR & Recruiting Systems - Transforming hiring from bottleneck to strategic advantage

Navigating Change

Implementing this level of transformation required navigating resistance and building buy-in across a 25-person team. Through creative problem-solving and strong communication, we turned skeptics into advocates and built a collaborative, positive culture.

"Ashley is practical and very creative. I learned, over time, to listen to her ideas and try them out. She was mostly right about what needed to be done and how. If you want to get out of the weeds, Ashley can help you get there."

— Eric Thorsen, Founder & CEO

The Results:

Revenue Growth

  • Scaled from $2.8M to $5M in 3 years

  • Systematic growth vs. hustle-driven expansion

  • Sustainable, profitable scaling

Operational Transformation

  • Leadership team running daily operations independently

  • Full EOS implementation across organization

  • Clear organizational direction and alignment

Cultural Impact

  • Team became closer and more collaborative

  • Clarity on roles and company direction

  • CEO learned trust, delegation, and process

The Transformation:

Strategic Freedom Through Systematic Operations

The CEO's evolution tells the story: from drowning in recruiting chaos to getting out of the weeds while the company nearly doubled in size. By building a strong leadership team, implementing EOS, and creating clear processes across departments, ThorTech transformed from a CEO-dependent consulting firm into a systematically growing, team-led organization.